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	<title>I Already Have a Watch. &#187; IWC</title>
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		<title>IWC&#8217;s Clever &#8220;Ambient Advertising&#8221;: bus wrist straps</title>
		<link>http://ialreadyhaveawatch.com/2009/06/iwcs-clever-ambient-advertising-bus-wrist-straps/</link>
		<comments>http://ialreadyhaveawatch.com/2009/06/iwcs-clever-ambient-advertising-bus-wrist-straps/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 18:46:37 +0000</pubDate>
		<dc:creator>Rrryan</dc:creator>
				<category><![CDATA[Modern Watches]]></category>
		<category><![CDATA[IWC]]></category>

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		<description><![CDATA[That&#8217;s one clever way to &#8220;encourage&#8221; potential customers to see what that Big Pilot Chrono might look like on the wrist.
These bus wrist straps advertising the IWC Big Pilot Chrono are a form of what is called &#8220;ambient advertising&#8221;, advertising that seeks to blend in with its environment in clever ways for a more memorable [...]]]></description>
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