Kellogg's Corn Flakes box featuring Michael Phelps. Photo Daniel Acker/Bloomberg News
Funniest thing I’ve seen in the forums in a while, from a WUS commenter: “Michael Phelps for OMEGA: Cause its always 4:20 somewhere.”
In other news, it seems not all of Phelps’ sponsors have been as understanding as Omega regarding the previously reported incident in which Olympic gold medalist swimmer and Omega Ambassador Michael Phelps was photographed allegedly smoking marijuana while wearing his custom-made Omega Speedmaster Broadarrow with diamond bezel and Mother-of-Pearl dial.
According to the New York Times, Phelps has been suspended from competitive swimming for three months by USA Swimming along with a suspension of his monthly $1750 supportive stipend. Additionally, cereal maker Kellogg’s announced that it would not renew an endorsement agreement for an undisclosed amount with Phelps expiring at the end of February 2009.
Speculation among collectors seems to be that Omega’s ongoing pursuit of the image as the Olympic timekeeper would be at odds with dropping an iconic athelete like Phelps, so the Omega sponsorship is likely to remain.
Let’s just hope they can manage to talk him into wearing a slightly less ridiculous watch though.
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